In the near future, a print ad will no longer refer to a website-- it will literally be the front end of the site.
The nature of the print ad is about to change--radically and probably forever. As it does, the most savvy bank marketers will realize that with this turning of the inky tide, the essence of print advertising will also morph. That this change will occur is certain: A technology has been introduced that makes print ads, well, interactive. Readers will be able to leap from a magazine ad to its website using a single human gesture rather than a keyboard.
It works this way: All that's needed is the free download of an application called Digimarc …
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